Friday, July 10, 2020

1992 Ducati 998R

I was contacted to shoot a pretty rare Ducati motorcycle. Although this one is from 1992 it only has 2 miles on the odometer. I found 2 identical 998's in a garage in southern NY. We brought the low mileage one out onto a gravel driveway next to the garage. We were fortunate because the day had been rainy so I had a nice broad gray sky as a light source.
Here is the retouched bike outside on the gravel. For resale, this is probably the one they'll use. For fun I stripped the bike out and put it on a black background with a glow. It's what I do and I wouldn't do it if it were not tons of fun.
 

Thursday, July 2, 2020

My very first photo job in NYC



I opened my studio in 1979 after 4 years of assisting. I got married that same year and it was a good thing because my (20 year old) wife got me my first great client. She was working for a gift shop in Brooklyn (where we lived) when a coworker asked her "what does your husband do for a living dear?" Barb answered " my husband is just starting out as a commercial photographer." The coworker said "that's great! My husband owns an advertising agency! Your husband should call Vito." So Catelano & Gornick became my first client. I shot a lot for them. We did great work together. One of their clients was C&C cola. In 1980 DDB (Doyle Dane Bernbach) bought the agency to get C&C cola. So after only one year I was shooting for one of the largest advertising agencies in NYC. We did work for Lord Calvert and Ore-Ida and of course, C&C cola. I've had a couple of reps in my over 41 years of shooting but my wife got me my first and best client!

Sunday, May 3, 2020

Peanut M&Ms

All through the late 70's I carried my own book. I made the calls and I booked the appointments and rain or snow I would bring my portfolio to art directors in NYC agencies. The reason for the image above is that every time I would head out, I would buy a small package of peanut M&Ms. I knew that if I could suck the candy coating off before crunching down I was "chill". However, if I just started eating the candy whole, I would know that I was not relaxed enough to be a good salesman. I would breathe slowly, calm down and as soon as I could just suck the candy coating off before chomping on the peanut, I knew I was ready to sell.

Saturday, February 29, 2020

How to be a Grinch


I was doing a shoot for Milkbone in California. There was a client, an art director and Gracie's (Max's) trainer but they were all women. We had never thought that we might need a male model to be the "Grinch". That's how I became it. I shot Gracie in various poses first and then, using the same light I slid on the net gloves with the long fingers and one of Jim Carrey's Grinch bathrobes, sat on a chair and leaned in. The trainer who had just completed the Grinch movie was kind enough to brush out the extra long fingers. My client was the one who actually pushed the camera button and took the pictures. What fun!