Sunday, June 24, 2018

All Photoshop all the time

I currently run three monitors in my studio. One is on my laptop (for skype and email) above that is Cinema Display that is color corrected for image correction and another Cinema Display is to the right to watch YouTubeTV or Netflix while I work. Since I was around 8 I have always worked  with a TV on. Before that we didn't have a TV. I was once told that I did that so that I could keep part of my ADD addled brain busy and then could focus on my work. Not sure about that one but it does seems to work for me. 
The image above is a Photoshop Illustration I made for fun. It's the desktop image for the laptop and the Cinema Display on the right. The one on top is a more boring gray so it won't mess up any color work. The image is my memory's view of the old B line 23rd street station in the 70's. Since I lived on West 22nd street back then, I used the station a lot. Everything was done in Photoshop except for the posters that I shot for Brooklyn Union Gas back then. Like I tell my clients, I use Photoshop just about every day. Some days it's just for fun. 

Saturday, April 14, 2018

Halen Brands

A good friend of mine has just reentered the freelance life after around 15 years of corporate life. He has always been a great photographer but starting again is tough. I told him that my clients love that I will shoot anything that they need. For Halen Brands, I first shot food images for their food products. That was a lot of fun because I love to shoot food and Scott Foster (the creative director) is just fun to work with. The next job was to shoot images of their employees both portraits and images as they worked. By doing everything that my clients need and doing it well, I keep busy and that is always good. Who knows what will come next for them? I used to shoot famous athletes for them maybe that or maybe video. Who knows? It's all fun.

Tuesday, February 13, 2018

Nabisco

I was spoiled rotten the 15 years I worked for Nabisco as a senior photographer. I had a great boss (Jim Gilmour) who would actually slap my hand (gently) as I reached in to do something in Photoshop instead of telling him what I was doing. We shot everything from 35mm Nikons to 8X10 Sinars until 1994 when I was handed an Apple 8100 Power PC and a Lead DCBII. By 1997 we had left film far behind. This was my studio. You have to realize that the Nabisco rules stated "no personal artwork on the walls" No one ever corrected me. I wore cowboy boots which were not allowed but no one ever corrected me. I was adored by my clients so I played any music they liked on a big stereo (also not allowed). I even kept my own studio going and I would shoot some in the Nabisco studio at night and on the weekends. It was great until Kraft took over. Then independence was considered anti-"process" and I had many black marks on my record. Sometimes you just live your life and don't realize how good things are until they're gone.