Tuesday, July 29, 2008

Portraits

This week it has been corporate portraits. 68 of them over two days on location. Each lit, cleaned up, retouched and placed (by me) in a powerpoint presentation to be ready tomorrow for the foreign heads of this company. They are flying in to see the American company they recently purchased. We used our gurney to move our studio to the corporation, set up in a conference room and shot on Friday and Monday. The people, all of them, were great. It really is an amazing company. They work very hard, for very long hours but they are all very nice at the same time!
Here is a hint for present day and potential commercial photographers: Learn the software. As much as you can. To shoot, I have to be an expert with Photoshop, Lightroom and CaptureOnePro. I have to have a passing ability with Illustrator, InDesign, and Quark, and I have to know Word, Powerpoint and Excel so that just like this portrait job, I can be as big a help to my clients as I can.
Commercial photography is a service business. Service: the best photography, every time, and anything extra to make your clients life better. It's a great life!

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