Wednesday, June 10, 2009

Ya gotta know Photoshop

These were some of the 18 quick shots I did yesterday for Gerber. The finals will be PNG files for Power Point, but I still shoot RAW and save the images as layered Photoshop files. I just emailed the files to Gerber.
It's jobs like these that keep me working (thanks Ellen) and I love the way they fill the empty spaces and keep me busy.
As simple as these shot appear, you have to know what my client expected and why Photoshop was so necessary.
First, each of the 18 images needed to be stripped away from the background. Sometimes that means using the magic wand, sometimes that means using the path tool. Whatever works best is the right tool. Next, each of the images needed to be retouched. Corners were dented and had to be redrawn and for three of the shots, one front had to replace another so the box top would read the right way around.
When a photographer knows what is possible with Photoshop, they can shoot with that in mind making products easier to strip and capturing pieces that will be needed later in retouching. The more you do it, the faster you become and the more productive you will be. So you see, Photoshop made for one happy client, more money for the studio and one less bored photographer.

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