Alright, here's a question:
What is the recipe that guarantees a commercial photograph for a business will result in increased visual traffic and thereby, sales?
I think there are three ingredients which, when added together, always result in a photograph that helps to increase sales (that's a good thing).
1.) First you need an experienced photographer who appreciates each client, seeks to understand their needs, and works to oversee a peaceful, creative day of photography.
2.) Second comes the need for a photographer to have an appreciation of lighting. Creative use of light and shadow controls a consumer's eyes to a specific place in a photograph where your product rests.
3.) Lastly is the effective use of focus. A consumer will always look at something in focus rather than something that is blurry. By having your product in a photograph sharper than the balance of the shot we can, once again, direct a consumers eyes to the product being advertised.
When these three ingredients are used together, the result is a great day of photography in which you and your product are the star.
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