Remember, in this place, it's all about controlling light and focus.Last time we showed one of our favorite pizza shots that we did for A&P Pizza packaging.
Look at our web site. We are asked to shoot so many different things, why, even rock bands.
Pizza / rock bands? Remember, we believe with our whole hearts, that commercial photography is all about light, and focus. No matter what you put in front of us to shoot; we simply look at it, peek at the layout, talk to the art director, and control light and focus to make it the center of attention.
Shots like rock band photographs (which are amazingly similar to fashion shots), seem to require more physical work than the pizza shot. For this shot, we had to drag heavy strobes and cameras up to a 3 story roof in Nyack NY. Once we recovered from that, we had to constantly adjust the camera exposure throughout the shoot as the sky grew darker, however, the strobe exposures stayed pretty much the same, and we were able to concentrate on keeping the band jazzed (or calming them down). On the pizza shoot day, we only did 4 different kinds of pizza, and ended up with 4 final pizza images. On the rock band shoot day, we gave the client almost 300 files. There were a ton of great ones, and the client was very happy.
Still, what makes this shot fun and effective, is the hard light on the "boys", and the cool sky behind. Yes, we paid attention to the band, but it's the light and focus that makes the shot.
No comments:
Post a Comment