In case I've forgotten to mention it. It's all about controlling light and focus.This shot was for a catalog client, and is sort of an homage to Jimmy Moore, a fashion photographer who died this year. Some thoughts about this shot:
It's a great idea for young photographers to assist established pros who's work they admire. Most commercial photographers aren't great teachers, but as you clean and carry equipment, you see how the business is done, and how different photographers control light and focus. This shot was set up with a huge shoot-through umbrella, a white table, and lots of fill cards, just like Jimmy did when I assisted him years ago.
Another thought;
I just started shooting catalogs this year. It seems to nicely fill in the spaces between my regular clients. With catalogs, you have to shoot quickly to get through all of the shots, but no one cares how you light as long as the product looks great. I run through all sorts of lighting. Super soft beauty like this, super hard spot lights, all sorts. It helps to keep me on my toes, and it's fun! By the way, this shot was supposed to be inside the catalog, but the clients all loved it so much, that they made it the cover.
So far we've looked at pizza, a rock band, and now a beautiful model. Trust me, the basics are all the same: we control light and focus to make the "product" shine through.
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